The rise of mobile use has changed many things including how content is being produced. Since there wasn’t a way to socialize in public places, people resorted to meeting others online.
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Soon people spent their free time indoors glued to their phones and devices. When the pandemic happened and many people were ordered to stay at home, the change significantly altered the use of video and mobile. In fact, even before the pandemic, there was already a rise in digital media use for both Gen Zers and millennials. Experts say this number can even grow more in the future. Did it happen overnight? What factors affected it? The Rise of Video and Social Media Content ConsumptionĪ recent study has found that social media and video consumption has doubled for Millennials and GenZers during the pandemic.
But first, let’s analyze the sudden rise of video and social media consumption. In this article, we will learn the difference between Gen-Z and Millennials when it comes to consuming video content. Doing so will help them achieve their goals and increase overall engagement. It’s because of this key difference, that video production teams and marketers should learn to adapt to their audiences. While some spend hours watching videos on various social platforms, others only watch videos when they need to learn something. Video watching habits differ with each generation.
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